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placebo effect

Three ways to make the placebo effect work for you

CLICK HERE FOR A FREE CALL The placebo effect is a target of ridicule but studies show it has become increasingly effective in recent years, particularly in the United States, where drugs for pain, depression, anxiety sometimes barely outmatch placebos. Fortunately, researchers have decided to study how and why the placebo effect works. By embracing the mystery of the [...]

How to use the placebo effect to your benefit

CLICK HERE FOR A FREE CALL The placebo effect—when a sham treatment produces desired results—is the bane of science, sometimes skewing results and outperforming pharmaceutical drugs. But instead of cursing the placebo effect, why not put it to use? Although it disrupts some studies, in other studies researchers look to understand why and how it [...]

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